Project Brief:

Design Factory Las Vegas (DFLV) collaborated with Penguin Solutions to create an eye-catching booth that celebrated their innovation in high-performance computing solutions. The goal was to craft an immersive and branded space that showcased their cutting-edge technology while drawing attention from across the event floor.

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Challenge:

Penguin Solutions required a booth that embodied their identity as leaders in GPU-driven high-performance computing. The design needed to integrate technology-driven elements, reflect their brand’s playful yet professional image, and support both product demonstrations and client engagement. The challenge was to balance functionality with creative features that resonated with their audience.

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Solution:

DFLV designed a custom exhibit with striking LED accents and a bold iceberg-themed visual centerpiece, tying into Penguin Solutions’ branding. The booth featured an open floor plan with multiple demo stations to showcase their cutting-edge GPU technology. A large overhead hanging banner ensured high visibility, while the inclusion of a life-sized penguin sculpture added a playful and memorable touch. Clean white finishes, vibrant blue lighting, and branded graphics created a modern and immersive atmosphere.

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The Result:

DFLV successfully delivered a visually impactful and functional booth that positioned Penguin Solutions as a leader in high-performance computing. The exhibit seamlessly combined technology, branding, and creativity to leave a lasting impression on visitors.