Project Brief:

Design Factory Las Vegas (DFLV) partnered with DOWC to create a modern and functional trade show booth designed to showcase their cutting-edge F&I technology and solutions. The objective was to design a space that highlighted their innovative claims and reporting tools while providing a professional, inviting atmosphere for client engagement.

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Challenge:

DOWC required a booth design that effectively communicated their technological leadership in the automotive finance industry. The booth needed to feature integrated technology displays, a sleek and professional design, and clear messaging to attract and engage trade show attendees. Balancing a tech-forward aesthetic with comfortable meeting areas posed a key challenge.

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Solution:

DFLV delivered a custom exhibit featuring a bold, illuminated overhead banner for maximum visibility across the event floor. A combination of interactive screens, LED displays, and branded graphics emphasized DOWC’s advanced technology and streamlined solutions. The layout included a spacious demo area, a dedicated meeting space with modern furnishings, and a sleek reception area for networking. The clean design incorporated a balance of vibrant green branding and high-tech lighting to create a polished, professional atmosphere.

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The Result:

DFLV successfully created a high-impact booth that positioned DOWC as a leader in automotive finance technology. The exhibit not only captured attention but also facilitated meaningful client interactions in a modern and functional space.