10×30 end-cap rental exhibit, BMS, combines three core requirements for a truly functional 10×30 exhibit and allowed BMS to execute a successful tradeshow:
1. Informal meeting space: Informal meeting spaces does not mean that you don’t want some privacy. Small, branded, privacy walls can provide just the amount of privacy needed to conduct a important meeting without being distracted by the traffic on the aisles of the tradeshow floor. Using ‘frosted’ semi-transparent substrates is a great solution for small spaces.
2. Alcove counter unit with locking storage, combining sales demo/learning stations.: We designed the first 120 square ft of the display to be used for sales demo/informative stations so that BMS could educate new prospects on the several product lines they sell.
3. Once the prospect was educated on the products, a informative video was given to show real time examples of the given product in the field. This flow and functionality within the 10×30 rental exhibit, allowed BMS to provide an efficient sales process thought the show that was hugely successful.